Monthly Archives: May 2013

Life’s a Fitch. The Abercrombie PR team are at it again, with a lot of help from Ellen.

It’s been hard to avoid the Abercrombie and Fitch brand this last week. Ever since CEO Mike Jeffries caused an uproar with his comments about the A&F brand and its unashamed targeting of good looking cool people, his brand has … Continue reading

Posted in advertising, business, business ethics, business technique, content marketing, social media, spragg | Comments Off

If you don’t understand your customer, nothing else will save you. Ron Johnson, Apple and the near-death of JC Penney.

If you get a look at the business press every now and again, you’ll know the name of Ron Johnson. Johnson was the Marketing honcho at Apple who oversaw the customer marketing strategy that brought you Apple stores, roaming geeks … Continue reading

Posted in engineering, global engineering jobs, jobs, recruiting, richard spragg, spragg, Staffing, talascend | Comments Off