|Instagram’s abrupt TOS changes may have lasting negative effects.|
- On December 17th reportedly, Instagram abruptly changed its Terms of Service (TOS) to note that it could use its members’ photos, likeness and username for advertisements without permission.
- Users of the site didn’t notice at first but, rest assured, some did. News of the changes went viral.
- National Geographic magazine reportedly announced they were leaving the site due to the new terms.
- By New Year’s Eve, according to AppData reports, about 6 million of Instagram’s 16 million users who access it via Facebook left the site as well. (Although,Instagram disputes AppData’s numbers)
- A class action lawsuit was launched in California shortly following the changes.
- December 20th , according to Reuter’s,Instagram CEO Kevin Systrom apologizes and reinstates the old TOS via a blog, and added the thought that some users had misinterpreted the intent of the new TOS.
- Instagram users will reportedly be bound by a new TOS as of Jan 19th.
- As of today, I cannot find out the true impact of the fiasco as ‘Facebook no longer reports new data for this application’ according to a new search I’ve conducted on the AppData site.