CRO Specialist
Talascend is currently seeking a CRO Specialist with a leading automotive manufacturer located in Newark, California.
SUMMARY:
Seeking a results-oriented and customer-centric CRO Specialist to take ownership of and drive the conversion rate optimization strategy and roadmap for our .com. In this pivotal role, you will define and execute strategies to optimize the full digital customer journey-from initial awareness to final conversion. You will be instrumental in identifying friction points, reducing bounce rates, shortening the path to purchase, and significantly increasing overall website performance through rigorous data analysis, systematic experimentation, and continuous iteration.
RESPONSIBILITIES:
• Define, build, and manage the end-to-end execution of a comprehensive CRO strategy for each stage of the lucidmotors.com user journey: awareness, consideration, intent, and conversion.
• Collaborate closely and proactively with Marketing, Engineering, IT, Creative, and Product teams to optimize existing landing pages and user flows, and product pages to increase engagement and drive faster decisions.
• Conduct in-depth analysis and continuous monitoring of page performance and user behavior across all critical site landing pages, generating clear, data-driven hypotheses that inform strategic decisions and uncover key areas for customer journey optimization.
• Drive continuous performance improvement through the development and active management of a dynamic experimentation roadmap aligned to both short-term wins and long-term strategic opportunities.
• Support the definition, development, and implementation of efficient web optimization and experimentation processes that enhance overall team productivity and effectiveness.
• Stay at the forefront of the latest trends and advancements in conversion rate optimization, digital marketing technologies, and user experience best practices.
QUALIFICATIONS:
• 4+ years of experience in CRO, UX strategy, digital marketing, or related fields.
• Proven and demonstrable track record of using data and insights to drive strategic requirements, generate innovative ideas, and develop effective optimization strategies, with hands-on experience using web tools including CMS (e.g., Contentful), A/B testing platforms (e.g., Optimizely, Crazy Egg, Ninetailed), site analytics (e.g., Google Analytics), and business intelligence tools (e.g., Looker Studio, Tableau).
• Adept at leading all phases of hypothesis-driven A/B testing, including experiment design, meticulous execution, and in-depth analysis of results to inform future iterations.
• Solid understanding of behavioral psychology principles, user-centered design (UX) methodologies, and proven funnel optimization tactics.
• Proven ability to design, execute, and interpret statically sound A/B and multivariate tests, translating data into actionable recommendations.
• Strong understanding of how CRO strategies integrate with broader digital marketing efforts, including SEO, paid acquisition, and content marketing initiatives.
• Excellent project management and problem-solving skills, with a proven ability to manage multiple complex projects simultaneously from initial strategic conception through to successful execution and insightful analysis.
• Highly effective communication skills with the ability to clearly articulate complex strategies, present data-driven findings, and influence stakeholders across various technical and non-technical backgrounds. Must have experience presenting to Senior Leadership and/or C-Suite executives to communicate proposed testing roadmap, strategies, plans, results, and insights.
• Working knowledge of front-end development (HTML/CSS/JS) and Contentful is a plus but not required.
• Experience aligning CRO strategies with SEO, paid acquisition, and content marketing initiatives.
Schedule: 8:30am-5:30pm PST, Mon-Fri
We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.
Drug Screen may be required.
We will consider qualified applicants with a criminal history pursuant to Federal, State and Local law, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance and the San Francisco Fair Chance Ordinance. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Talascend is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Applicants with criminal histories are encouraged to apply. To find out more visit California Fair Chance Act.
Pay range is not a guarantee of compensation or salary, as final offer amount may vary based on factors including but not limited to experience and geographic location. Talascend also offers a variety of benefits including: health and disability insurance, 401(k), EAP, paid time off, and company-paid holidays. The specific programs and options available to an employee may vary depending on date of hire, plan requirements, schedule type, and client work site mandates.
Talascend is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.