Assistant Marketing & Advertising Manager
Talascend is currently seeking an Assistant Marketing & Advertising Manager for a contract opportunity with our client in Warren, Michigan.
Overview
The role focuses on tactical day-to-day execution of multiple marketing channels while assuring alignment with the overall brand and creative strategy. Candidates should exhibit a creative, forward-thinking mentality with a strong sense of teamwork and a good understanding of managing integrated consumer marketing campaigns.
Responsibilities
- Be bold and think customer.
- Maintain a positive, forward-thinking mindset.
- Challenge conventional thinking to help bring new, disruptive ideas to the marketplace.
- Manage day-to-day tactical execution of the retail, CRM and consumer site workstreams.
- Coordinate and support consumer website activities with the Digital Operations Specialist.
- Work closely with multiple partner agencies on aligned channels.
- Coordinate with creative agency to facilitate development and production of consumer marketing materials.
- Coordinate with internal partners to leverage all available resources and ensure adherence to requirements and processes.
- Become a specialist on the used vehicle market including consumer, product, and competitive.
- Coordinate and meet with necessary internal and external partners to develop initiatives.
- Support implementation of an integrated dealer retail strategy and associated materials.
- Track media and production budgets with accuracy and detail.
Qualifications
- Bachelor's degree
- 5+ years in consumer marketing or advertising
Requirements
- A creatively consumer-centric, results-driven mentality.
- Excellent project management skills and the proven track record to manage multiple projects.
- Ability to deal with ambiguity and take charge to get things done.
- Ability to synthesize site and marketing metrics and provide succinct summaries.
- Proven time management skills with the ability to focus on impactful activities.
- Excellent oral and written communication skills.
- Advertising/Marketing agency experience helpful but not required.
- Automotive experience preferred but not required.
Shift
Monday – Friday 8:00AM – 3:00PM, Hybrid: Days in office: Tuesday - Thursday, Work from home: Monday & Friday.
We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.
Background Check and Drug Screen may be required.
Talascend is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.