Tier 3 Retail Analytics Program Lead

Job ID
131265
Job Type
Contract
Industry
Manufacturing
Location
Warren, Michigan, United States

Talascend is currently seeking a Tier 3 Retail Analytics Program Lead for a contract opportunity with our client in Warren, Michigan.

Overview

The Retail Analytics Program Lead will play a critical role in managing digital program initiatives and analytics capabilities, acting as the primary liaison with analytics agency partners and overseeing product analytics, data integrity, and dashboard platform performance.

Responsibilities

  • Serve as the business owner for the relationship with the analytics agency partner.
  • Develop and maintain project roadmaps, manage enhancement requests, and determine feature prioritization based on business impact and technical feasibility.
  • Lead requirements gathering efforts and project plans across cross-functional teams to inform development roadmaps and prioritize initiatives.
  • Conduct Privacy Impact Assessments and support data categorization and flow mapping to ensure compliance with privacy and data governance standards.
  • Partner with Product Managers to define success metrics, MVP criteria, and timelines for integrating new features into the analytics dashboard.
  • Mine for insights to make recommendations on how dashboard data can be supplemental to dealer consulting opportunities.
  • Facilitate the execution of pilot programs and feedback workshops for product enhancements.
  • Oversee the implementation, usage, and ongoing optimization of the Retail Customer Data Platform, analytics dashboard, website scraper, and other analytics-program tools.
  • Evaluate product performance to recommend and implement ongoing improvements.
  • Track and report on project milestones, scopes, risks, and resource allocations.
  • Present business updates and performance trends to internal and external stakeholders.
  • Collaborate with the Operations Manager, analytics agency, and vendors to oversee tag implementation and troubleshoot tracking issues.
  • Partner with Operations Manager for support tasks, ad-hoc audits, process documentation, and other tasks as needed.
  • Maintain reporting inbox and develop processes for vendor contact information and distribution lists.
  • Initiate and own workflows that support program-wide analytics needs.

Qualifications

  • Bachelors degree in Marketing, Advertising, Business, or a related field.
  • 4+ years of experience in digital product management or a similar role.

Requirements

  • Strong project management, communication, and organizational skills.
  • Experience with a variety of automotive retail tools/platforms.
  • Experience with the dealer-vendor ecosystem.
  • Strong grasp of all paid digital advertising channels and tactics.
  • Familiarity with CDPs, digital media analytics, and audience curation is a plus.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Comfortable managing and interpreting complex datasets and dashboards.
  • Excellent analytical and problem-solving skills with a strong attention to detail.
  • Experience with data management processes, data ownership categorization, and onboarding processes is a plus.
  • Experience with less structured teams, independent work, and fluctuating priorities.

Shift

Hybrid - Typically Tuesday, Wednesday, Thursday onsite

We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.

Background Check and Drug Screen may be required.

Apply Now

Talascend is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

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