Assistant Marketing & Advertising Manager

Job ID
133682
Job Type
Contract
Industry
Automotive
Location
Warren, Michigan, United States

Talascend is currently seeking an Assistant Marketing & Advertising Manager for a contract opportunity with our client in Warren, Michigan.

Overview

The role involves helping to implement a bold, creative, customer-first marketing strategy for certified used vehicle initiatives. The position focuses on the tactical day-to-day execution of multiple marketing channels while ensuring alignment with the overall brand and creative strategy.

Responsibilities

  • Be bold and think customer
  • Maintain a positive, forward-thinking mindset
  • Challenge conventional thinking to help bring new, disruptive ideas to the marketplace
  • Manage day-to-day tactical execution of the retail, CRM and consumer site workstreams, as well as other areas as opportunities arise
  • Coordinate and support consumer website activities with the Digital Operations Specialist
  • Work closely with multiple partner agencies on aligned channels
  • Coordinate with creative agency to facilitate development and production of consumer marketing materials, including necessary approvals
  • Coordinate with internal partners to leverage all available resources and ensure adherence to requirements and processes
  • Become a specialist on the used vehicle market including consumer, product, and competitive
  • Coordinate and meet with necessary internal and external partners to develop initiatives to enhance the used car strategy
  • Support implementation of an integrated dealer retail strategy and associated materials
  • Track media and production budgets with accuracy and detail

Qualifications

  • Bachelor's degree
  • 5+ years in consumer marketing or advertising

Requirements

  • A creatively consumer-centric, results-driven mentality
  • Excellent project management skills and the proven track record to manage multiple projects at any given time
  • Ability to deal with ambiguity and take charge to get things done
  • Ability to synthesize site and marketing metrics and provide succinct summaries to share with the larger team
  • Proven time management skills with the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
  • Excellent oral and written communication skills, demonstrably understanding and communicating with your audience; presenting information effectively and succinctly; and communicating openly
  • Advertising/Marketing agency experience helpful but not required
  • Automotive experience preferred

Shift

Monday – Friday 8:00AM – 3:00PM; Hybrid: Days in office: Tuesday - Thursday, Work from home: Monday & Friday.



We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.

Background Check and Drug Screen may be required.

Apply Now

Talascend is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

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