Talascend is currently seeking a Assistant Website Manager for a contract opportunity with our client in Warren, Michigan.
Overview
Chevrolet Marketing is seeking a proactive and detail-oriented assistant website manager to support the development and implementation of digital strategies across vehicle content, shopping tools, and marketing campaigns. This role aims to ensure a seamless online research and shopping experience and closely collaborates with creative teams, marketing, UX, data, and analytics teams to optimize the customer journey from discovery to purchase. The ideal candidate will possess strong communication and organizational skills, an understanding of website strategy, digital marketing, and the digital creative process, as well as a passion for enhancing website performance and user experience.
Responsibilities
- Drive the digital customer experience strategy across key digital channels, including the Chevy.com website and CGI asset development
- Define the features and functionality necessary to effectively communicate the Chevrolet product and brand story
- Manage day-to-day processes and timelines, coordinating with production and creative agencies to ensure timely launches
- Lead several external agency teams responsible for executing the digital strategy, ensuring alignment with brand goals
- Collaborate closely with marketing colleagues and internal business partners to continually improve the website and drive key performance indicators (KPIs)
- Advocate for the user by implementing industry best practices, usability research, and customer insights throughout the design and development process
- Manage and collaborate with multiple cross-functional partners within the organization to ensure cohesive project execution
- Regularly review analytics reporting and provide actionable insights for ongoing digital optimization, including A/B testing and Test/Target initiatives
- Conduct usability studies, competitive reviews/audits, and benchmarking studies to drive website improvements
- Oversee content strategy and management and asset creation for the development of vehicle model overview pages and shopping tools
- Research, develop, and optimize content for the website and related digital platforms
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communications or a related field
- 3+ years of digital marketing or product management experience working on high-traffic consumer-facing websites
- Agency experience, as this environment involves collaboration with multiple agencies
- Strong communication and personable skills
- Some marketing experience, especially in digital environments
- Demonstrated ability to perform the duties of this position through relevant experience, training, or education
We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.
Background Check and Drug Screen may be required.
Talascend is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.