Marketing Finance Analyst

Talascend is currently seeking a Marketing Finance Analyst for a contract opportunity with our client in Plano, Texas.

Overview

The marketing finance analyst will analyze marketing programs, budgets, forecasts, profitability, and return on investment to support business decisions. This role will consolidate financial data, identify opportunities for improvement, and deliver data-driven insights to internal stakeholders and leadership.

Responsibilities

• Analyze and evaluate marketing programs and recommend improvements based on product growth plans, profitability, return on investment, key performance indicators, historical performance data, and strategic initiatives.
• Work with cross-functional teams to plan marketing and promotional spend allocation and validate return on investment and alignment with business goals.
• Improve marketing fund management, including data management, communication, and variance management.
• Consolidate bottom-up marketing fund forecasts for monthly target planning and annual management planning by account and category.
• Analyze historical marketing program performance to identify opportunities for improvement and innovation.
• Prepare and deliver regular, data-driven insights on marketing programs to internal stakeholders.
• Manage and publish daily, biweekly, and monthly marketing fund reporting, budget status, forecast accuracy, financial metrics by category, and channel spend analysis.
• Analyze strategic initiative programs based on profitability and return on investment and provide recommendations to leadership.
• Gather and analyze financial information and prepare forecasts of business, industry, and economic conditions.
• Assemble spreadsheets and create charts and graphs to illustrate technical reports.
• Present written and oral reports on economic trends, organizations, and industries.

Qualifications

• Bachelor’s degree in marketing, finance, business, accounting, or a related field.
• Korean/English bilingual preferred. 
• At least 3 years of progressive experience.
• At least 5 years of financial or accounting experience.
• Strong business analysis skills, financial acumen, and budget management knowledge.
• Experience managing and tracking budgets.
• Experience developing financial and operational analyses and presenting information to management.
• Strong financial and general accounting knowledge.
• Advanced spreadsheet and presentation software skills.
• Knowledge of economic and accounting principles, financial markets, and financial data reporting.
• Knowledge of applicable accounting policies, procedures, and regulations.
• Strong verbal and written communication skills, attention to detail, and critical-thinking abilities.
• Ability to work independently and manage time effectively.
• Ability to analyze business trends and project future revenues and expenses.
• Ability to aggregate and consolidate information from disparate data sources.
• Previous experience with financial software and computer applications.

Preferred Qualifications

• Advanced degree in a financial discipline.